Monday, December 30, 2019

Pearl Harbor Of American History - 1092 Words

â€Å"The Significance of Pearl Harbor in American History† The surprise attack of the Japanese forces was devastating to the American population. Pearl Harbor is a naval base of the United States stationed in Hawaii, and was the home of many of the U.S. naval vessels. On December 7, 1941 the Japanese military had attacked Pearl Harbor causing many deaths and injuries. Also taking out more than 500 of our naval vessels. Pearl Harbor impacted American history by improving our country as a whole, the importance of the attacks in American history, and how it affected the people of the United States. Pearl Harbor is one of the United State’s many naval bases. On December 7, 1941 also called the â€Å"Day of Infamy† was one day American’s will never†¦show more content†¦Whether it was from having a first hand view of the attack, being a family member of one of those who were injured or killed, or one who sat at home viewing the damage through the television. According to Kennedy †...but the story of the american war is incomplete without the sweep and strategic stakes of the war at sea, in which 104,985 American sailors and Marines were wounded, 56,683 were killed, and more than 500 U.S. naval vessels were sunk. Lest we forget† (Kennedy 51). Kennedy gives some numbers about how bad Americans actually suffered from the attack that had happened at Pearl Harbor. From all of the mourning that happened, Americans from all around the country come a little bit closer and felt for one another. President Franklin D. Roosevelt said â€Å" Decembe r 7, 1941, a date which will live in infamy.† (American Rhetoric 1). President Roosevelt explains that the American people will never forget about what happened and that American people have been disgraced by the Japanese. President Roosevelt also said â€Å"I ask that the Congress declare that since the unprovoked and dastardly attack by Japan on Sunday, December 7th, 1941, a state of war has existed between the United States and the Japanese empire.† (American Rhetoric 1). FDR explains that after the betrayal from Japan, we will be going to war. He relates to all Americans by stating what they all thought, declaring war against the Japanese

Saturday, December 21, 2019

Eighteenth Century English Literature - 5838 Words

Chapter III: Eighteenth Century English Literature LITERATURE OF THE ENLIGHTENMENT (18th century) The 17th century was one of the most stormy periods of English history. The growing contradictions between the new class, the bourgeoisie, and the old forces of feudalism brought about the English Bourgeois Revolution in the 1640s. As a result of the revolution the king was dethroned and beheaded and England was proclaimed a republic. Though very soon monarchy was restored, the position of the bourgeoisie had changed. The 18th century saw Great Britain rapidly growing into a capitalist country. It was an age of intensive industrial development. New mills and manufactures appeared one after another. Small towns grew into†¦show more content†¦Such composition of the novel gave the author a chance to create an all-embracing picture of the 18th century England, to write a comic epopee as Fielding himself called the novel. Fielding also worked out the theory of the novel. In the introductory chapters to the eighteen parts of The History of Tom Jones he put forward the main requirements that the novel should meet: to imitate life, to show the variety of human nature, to expose the roots and causes of mans shortcomings and to indicate the ways of overcoming them. 3. Late Enlightenment (Sentimentalism) (1750-1780). The writers of this period, like the Enlighteners of the first two periods, expressed the democratic bourgeois tendencies of their time. They also tried to find a way out of the difficulties of the existing order. However, while their predecessors believed in the force of intellect, they considered feelings (or sentiments) most important. The principal representatives of sentimentalism in the genre of the novel were Oliver Goldsmith (The Vicar of Wakefield) and Lawrence Sterne (Tristram Shandy, The Sentimental Journey) and in drama-Richard Sheridan (School for Scandal and other plays). Questions and tasks 1. What is the meaning of the word enlightenment 2. What was the peculiarity of the Enlightenment in England as compared with that in France 3. What were the two trendsShow MoreRelatedThe Role of Women in English Literature: From Beowulf up to the Late Eighteenth Century963 Words   |  4 PagesDiscuss the role of women in English literature, both as characters in works written by men and women and as authors in their own right, from Beowulf up to the late eighteenth century. The role of women in English literature from Beowulf up to the late eighteenth century mostly represented the mores and gender expectations of the time. Exceptions were Rebecca in Sir Walter Scotts Ivanhoe who epitomized an intelligent and courageous woman and Grendalls mother in Beowulf who tried to attack theRead MoreThe Earl Of Rochester And Jonathan Swift1307 Words   |  6 PagesWhen reading Eighteenth- Century literature it is clear that the concept of one’s privacy was non-existent, particularly in poetry. Poets of this period were more aware of the growing public readership they had as a result of developments in education, and people from each class were now able to access poetry. This meant what was published had a greater impact on society, as poetry became increasingly â€Å"[†¦] a more public form of expression† (Goring, P. p.64) for writer’s opinions on political andRead MorePoliteness And Its Impact On The Early Nineteenth Century1060 Words à ‚  |  5 Pagesas a verbal fixture in the eighteenth century, it was frequently used in a vacuous manner resulting in its adding relatively little to both the general notions of â€Å"correctness† and â€Å"refinement† (Stein van Ostade, 1994). However, during the early part of the eighteenth century, there is significant evidence of the term â€Å"politeness† having a definite and specific set of resonances. The importance of investigating the notion of â€Å"politeness† in the early eighteenth century is that although the mainRead More The History of England’s Masquerade Essay977 Words   |  4 Pagespart in the ideas and themes of England during the eighteenth century. Its popularity spanned most of the century, bringing together people of all classes, from the highest nobleman to the lowest commoner. Masquerades were a firmly established part of city life in England by the 1720s. Most masquerades were held in buildings especially designed for them, such as the Haymarket, the Soho, or the Pantheon. During the early part of the century, masquerades held at the Haymarket, the most popularRead More Satire in the Eighteenth Century Essay790 Words   |  4 PagesSatire in the Eighteenth Century      Ã‚  Ã‚   New ideas, original thoughts, and fresh interpretations characterized the spirit of the eighteenth century. Science was flourishing, and therefore it brought new discoveries that challenged the traditional dominating force of religion.   Influential figures of the age, such as Voltaire, Jonathan Swift, and William Hogarth, strove to assure human betterment and advance human thinking through truth and humorous criticism.   They employed the use of satireRead MoreThe English Sonnet768 Words   |  4 PagesThe English Sonnet The sonnet is the most important, as it is the most perfect, of all modern lyric forms (Reed, 119). Although the sonnet made a relatively late appearance in English literature, it has become a staple in the lyrical expression of private emotions. The sonnet has been used by every poet from Petrarch, who created the original Italian sonnet, to Shakespeare, who reinvented the sonnets form. Because the Italian, or Petrarchan, sonnet is the original form, it is the legitimateRead MoreEssay on Industrial Revolution1279 Words   |  6 PagesIndustrial Revolution Europe during the eighteenth century was at the height of the industrial revolution, none of which reached America. In New England the population was largely English, but America as a whole had more than 20 ethnic strains present, nowhere in Europe could such a heterogeneous mixture be found. America was unique in its political structure. Americans vested authority in personalities, rather than, as in England, in institutions of tradition. As a people they had been stripedRead MoreRealism and the Humanities 1718 Words   |  7 PagesMovement impacted many different areas in literature and the arts, and spanned many countries and centuries, affecting and changing how these things were, and are still, viewed by the people. Realism was first established in France during the late eighteenth/ early nineteenth century to describe literary and visual works where the aim was to create something that accurately showed the world as it was. Nineteenth century Realism was a response to nineteenth century Romanticism, which caused many novelistsRead MoreHomosexuality in Eighteenth Century England1079 Words   |  5 Pagesthe Fourteenth Century on, Western Europe was gripped by a rabid and obsessive negative preoccupation with homosexuality as the most horrible of sins (Boswell 262). The majority of people did not understand or accept the idea, and consequentially did not have an appropriate way of talking about it. Over the years, as various cultures identified and even implemented practices currently associated with homosexuality, there arose a need for common terminology. Until the eighteenth century, it was referredRead MoreEssay about Contrasting Neo-Classic and Pre-Romantic Literature1153 Words   |  5 PagesContrasting Neo-Classic and Pre-Romantic Literature Neo-classicist writers placed great emphasis on taking a practical approach to life and their writing, focusing often on logic, science, and technology, and preferring not to employ frivolous embellishments or reflect on the abstract. They wanted unadorned fact whereas the romantics favored a more creatively inclined form of expression (Anderson et al. 1). Before the romantics began, however, pre-romanticism edged in slowly, acting as the bridge

Friday, December 13, 2019

Understand The Alcohol Behaviour And Consumption Health Essay Free Essays

string(122) " the findings of the analysed informations and nexus to current or old research done in relation to the research subject\." Brunel University is a individual university campus situated in the West of London ; it is a place to about 15,000 pupils with about 4,500 being postgraduate pupils ( Brunel University, 2012 ) . The big pupil population offers a ready market for intoxicant ingestion. The university and the Union of Brunel Students sell big sums of intoxicant to the pupil through its bars, saloons and convenient shops within the campus. We will write a custom essay sample on Understand The Alcohol Behaviour And Consumption Health Essay or any similar topic only for you Order Now Evidence from literature shows that overconsumption and maltreatment of intoxicant leads to ; reckless sexual behavior, minor offenses and although problematic it affects the academic public presentation of the pupils ( Webb, 1997 ; Underwood, 2000 ) . The pupil brotherhood runs an one-year intoxicant run during the â€Å" freshman ‘s hebdomad † as portion of the brotherhood ‘s candidacy activities.The run purposes to better the wellness behavior of pupils sing intoxicant and it educates them on the effects and dangers of overconsumption of intoxicant ( Union of Brunel Students, 2011 ) . Traveling to university is an exciting clip in the lives of the immature, this is the clip they postpone many grownup functions and duties as they develop their normative accomplishments like doing new friends, developing liberty and many others. This new sense of freedom coupled with other factors like equal force per unit area may set them at hazard of intoxicant maltreatment ( Larimer, 2005 ; Mentor UK, 2007 ) . Several surveies done in the last twosome of old ages have shown that many university pupils consume heavy sums of intoxicant and transcending the hebdomadal intoxicant bound set up by the UK Government ( Gill, 2002 ) . Underwood ( 2001 ) noted that undergraduate pupils in UK universities consumed high sums of intoxicant with many of the pupils acknowledging to gorge imbibing. Purposes and Aims With bulk of the surveies concentrating on the intoxicant ingestion and behavior of undergraduate pupils, there is a spread in literature sing the intoxicant ingestion and behavior of postgraduate pupils. This survey aims to make full this spread in literature by concentrating the research on the graduate student pupils. From the literature there is small grounds demoing that there have been surveies done to mensurate the impact of the university led intoxicant runs on the pupil population particularly within the UK. Most universities run alcohol run but really few measure them to happen out if the run had an impact in altering the pupils behaviour and attitudes towards intoxicant ingestion ( Mentor UK, 2007 ) . The survey aims to understand the intoxicant behavior and ingestion of Brunel University ‘s graduate student pupils and besides happen out whether the Brunel Alcohol Campaign has had an impact on their imbibing behavior. The aims of this survey are: To bring forth informations on intoxicant ingestion of graduate student pupils within Brunel University. To happen out if the graduate student pupils are cognizant of the intoxicant run run by the University. To happen out how effectual the intoxicant run is on the graduate student pupils. Based on the grounds of the survey recommendations will be given to the university on how to better the intoxicant run. Research inquiry and hypothesis The research inquiry is: What is the impact of the intoxicant run on the intoxicant ingestion of graduate student pupils? The hypothesis inquiry that will be tested is: Null Hypothesis: Is there a difference in intoxicant ingestion between male and female graduate student pupils? Alternate hypothesis: there is a difference in intoxicant ingestion between male and female graduate student pupils. Evidence from literature suggests that there is a little difference in the ingestion of intoxicant between male and female pupils. With some surveies describing that that female pupils consume alcohol more to a great extent than their male opposite numbers ( Dantzer, 2006 ) . The hypothesis was tested utilizing the information analysis plan SPSS. The qi square trial was used to reject or accept the void hypothesis Research Benefit This research will profit the university by allowing them know whether the intoxicant run has had an impact on the graduate student pupils and how they will necessitate to better it. It will besides add to the organic structure of literature sing the intoxicant ingestion and behavior of the graduate student pupils. Research Structure The survey will hold a literature reappraisal chapter, whereby literature that is relevant to alcohol ingestion and the intoxicant campaigns done within universities in the UK will be searched and reviewed. The literature reviewed was both quantitative and qualitative research carried out associating to the research inquiry ( Punch, 2000 ) . The literature was reviewed and critically appraised before the research. All the relevant literature was written in English. Relevant literature was searched in diaries like, the British medical diary ( BMJ ) , the Lancet, Cochrane reappraisal library, Cinahl, Medline and Google bookman. The library was besides searched for books that were relevant to the research subject ( Bell, 2005 ) . Some of the hunt footings to be used while seeking the diaries were: intoxicant run in universities within the UK, intoxicant ingestion among university pupils in the UK. The flow chart below shows the literature reappraisal procedure If non spread out literature hunt to include more surveies Use the inclusion/exclusion standards to choose relevant literature Define hunt scheme to place literature Figure 1.1: literature reappraisal procedure Is the grounds gathered sufficient to reply the inquiry? The selected surveies are reviewed and evaluated utilizing the critical assessment tool ( CASP ) Abstractions reviewed to choose documents of the correct survey and are run intoing the survey standards Literature hunt utilizing bing grounds based guidelines Population-Intervention-control- result Key inquiry The methodological analysis chapter will place the type of research to be carried out and methods used to roll up informations and its analysis will be detailed. It besides identifies the population targeted by the research. The methodological analysis will besides foreground the restrictions of the survey ( Matthews and Ross, 2010 ) . The consequences chapter will analyze the informations collected and the consequences will be presented utilizing tabular arraies and graphs. The treatment chapter will discourse the findings of the analysed informations and nexus to current or old research done in relation to the research subject. You read "Understand The Alcohol Behaviour And Consumption Health Essay" in category "Essay examples" The decision and recommendation chapter will give a sum-up of the research carried and give recommendations based on the findings. Determination of design construction Stating of inquiries and hypothesis Figure.2: Diagram demoing the research design Analysis of informations, drawing of decisions and farther recommendations given Transporting out informations aggregation Choosing the statistical trial for proving the hypothesis Planing informations aggregation tool Identifying the population of interestCHAPTER 2 Literature Review 2.1. Background Alcohol is the most widely used psychotropic drug in many states in the universe ( Moodie and Hulme, 2004 ) . Besides the ingestion of intoxicant in societal assemblages is a common characteristic in many states around the universe where its ingestion is legal ( WHO, 2011 ) . Surveies have shown that there are assorted grounds why people consume intoxicant, these include ; societal force per unit area, escape, assurance supporter and as stress alleviation ( Moodie and Hulme, 2004 ; Talk rehab, 2009 ) . Depending on the measure consumed intoxicant may both positive and negative effects ( Gronbaek, 2009 ) . It has been argued that there are some positive effects for those who consume moderate sum of intoxicant such as increasing palatableness of nutrient and cardio protective consequence on the bosom for those who consume moderate sums of vino. It can besides be said to hold a positive benefit to mental wellness ( Caswell, 1996 ; Gronbaek, 2009 ) . Alcohol may hold inauspicious effects on those who consume it above the recommended safe bounds ( WHO, 2011 ) . Some of the negative effects include ; sickness after a heavy dark of imbibing ( Drinkaware, 2012 ) , for those who consume at extreme degrees it may ensue in liver cirrhosis ( Moodie and Hulme, 2004 ) , depression and can besides take to alcohol poisoning when consumed in inordinate measures ( Drinkaware, 2012 ) . Globally harmful usage of intoxicant consequences in approximately 2,5million deceases per twelvemonth ( WHO, 2011 ) . Globally around nine per cent of those aged between 15 and 20 nine dice each twelvemonth from the overconsumption of intoxicant ( WHO, 2011 ) . Alcohol is besides the 3rd hazard factor of disease load globally it follows insecure sex and childhood underweight ( WHO, 2011 ) . Some of the hazards associated with intoxicant maltreatment are both knowing and non-intentional fatal hurts, route accidents and force ( Moodie and Hulme, 2003 ) . Alcohol is readily available in states where it is legal and has been approved for usage. In the UK intoxicant is sold from licenced premises to those aged 18 and above ( DirectGov, 2012 ) . Although there are reported instances where those minor come into contact with intoxicant either through deceitful agencies while others are given intoxicants by their parents ( Mentor UK, 2007 ) . The early entree to intoxicant has been linked to early orgy imbibing which subsequently becomes frequent in later old ages which may ensue to alcohol related jobs ( Gill, 2002 ; Moodie and Hulme, 2003 ; Mentor UK,2007 ) . In the UKs general population sixty four per cent of work forces and fifty four per cent of adult females have reported to devouring intoxicant at least one time a twenty-four hours ( Department of Health,2012 ) . Adults belonging to the age group of 20 five to forty four were reported as holding more people devouring intoxicant ( Department of Health, 2012 ) . The most preferable alcoholic drink among males was beer with 60 eight per cent whilst, adult females preferred vinos, liquors and fortified vinos ( Department of Health, 2012 ) . Normally Governments do put bounds of how much intoxicant is to be consumed by those who are above the legal intoxicant ingestion age ( International Centre for Alcohol Policies, 2003 ) .. These bounds are set after thorough reappraisal of grounds sing the dangers and effects of intoxicant. Different authoritiess have different guidelines for each of their ain citizens ( International Centre for Alcohol Policies, 2003 ) .The UK Government through the Department of Health has set up imbibing guidelines to steer the ingestion of intoxicant. These guidelines set out that work forces should devour 3-4 units of intoxicant a twenty-four hours or at least 21 units of intoxicant per hebdomad, while adult females should devour 2-3 units of intoxicant per twenty-four hours or at least 14 units of intoxicant per hebdomad ( Department of Health, 2012 ) . Those who consume more than the needed day-to-day or hebdomadal bounds are at higher hazard of enduring from hazards associated with intoxicant abuse and maltreatment ; hazards such as enduring from high blood force per unit area, higher opportunities of developing liver cirrhosis, experiencing depressed, hapless sleeping forms and holding episodes of memory loss when devouring intoxicant ( Department of wellness, 2012 ) . Table 2.1: demoing the UK Government Drinking guidelines Drinking usher lines Work force adult females Drinking within lower hazard guidelines Should non devour more than 3-4 units of intoxicant per twenty-four hours on a regular footing. Should non devour more than 2-3 units of intoxicant a twenty-four hours on a regular footing Drinking above the lower hazard guidelines, seting your wellness at hazard Devouring more than 3-4 units of intoxicant a twenty-four hours on a regular footing. Devouring more than 2-3 units of intoxicant a twenty-four hours on a regular footing. Drinking in a manner that puts one wellness at a higher hazard Devouring more than 50 units of intoxicant per hebdomad or more than 8 units a twenty-four hours on a regular footing Devouring more than 35 units of intoxicant per hebdomad or more than 6 units per twenty-four hours on a regular footing Overconsumption of intoxicant has been classified into three cardinal footings: intoxicant maltreatment, intoxicant abuse and orgy imbibing. The Centre for Disease Control ( 2012 ) defined alcohol maltreatment as â€Å" a form of imbibing that consequence in injury to one ‘s wellness, interpersonal relationships and the ability to work † . The term intoxicant abuse has a assortment of definitions and categorization, some of which are seen in table 2.1. Binge imbibing is a term which has no clear definition although most research workers define it as devouring high measures of intoxicant within a short period of clip ( IAS, 2010 ) . Clark ( 2011 ) defined orgy imbibing as devouring more than four standard drinks in a row for both work forces and adult females. Alcohol maltreatment is defined as a accustomed header response adopted by certain persons so as to get by with nerve-racking events ( Williams and Clark, 1998 ) . The definitions used by most research workers are p resented on table 2.1below: Table 2.2 Definition of cardinal footings Cardinal TERM Definition Alcohol maltreatment When devouring alcohol leads to wellness jobs and it affects 1s work and societal life but it is non associated with physical dependence. ( PubMed,2012 ) Alcohol abuse: classified into three Harmful imbibing Hazardous imbibing Dependent imbibing Exceeding the recommended bounds set up by the Department of Health when devouring intoxicant ( DEPARTMENT OF HEALTH, 2012 ) . Binge imbibing ( risky imbibing ) . Devouring a batch of intoxicant in a really short period of clip or devouring intoxicant to acquire intoxicated ( DEPARTMENT OF HEALTH,2012 ) The three intoxicant abuse categorizations are determined by the sums of intoxicant consumed ( Department of Health, 2012 ) . First, harmful ingestion is when a individual consumes alcohol over the recommended day-to-day or hebdomadal intoxicant bounds and experiences wellness related jobs straight from intoxicant. Whereas risky imbibing is the same as orgy imbibing which is the ingestion of a batch of intoxicant within a short period of clip transcending the recommended bounds. Dependent imbibing or alcohol addiction is a chronic disease whose symptoms include strong craving of intoxicant, continued usage of intoxicant despite repeated societal and personal jobs and the inability to restrict oneself to devouring intoxicant therefore suffer from backdown symptoms when they stop devouring intoxicant ( Centre for Disease Control, 2012 ; Department of Health, 2012 ; Drinkaware, 2012 ) . Since intoxicant is a legal trade good and it can be used safely without doing any harmful consequence, this complicates the work for those engaged in forestalling harmful usage of intoxicant. Its equivocal nature and the harmless image portrayed by media further perplexing its control ( Moodie and Hulme, 2004 ) . 2.2. Alcohol ingestion in universities Surveies show that pupils fall ining universities already have established alcohol devouring wonts ( National Institute on Alcohol Abuse and Alcoholism, 2012 ) . When in university the pupils find an environment that fuels their intoxicant ingestion beyond the set intoxicant bounds ( National Institute on Alcohol Abuse and Alcoholism, 2012 ) . In the UK bulk of the immature people sampled aged between 16 and 24 consume intoxicant good over the recommended hebdomadal intoxicant bounds ( Newbury-Birch, et Al, 2009 ) . The intoxicant ingestion forms of UK universities are less documented as compared to forms observed in university pupils in North America particularly the United States of America ( Gill, 2002 ) . In a survey conducted by Lorente et Al ( 2003 ) where a sample of university pupils in the United States of America were asked about their intoxicant ingestion and behavior. It was found that eighty per cent of pupils who attend university consume intoxicant and most of the pupils are considered binge drinkers. However grounds from assorted researches suggests that university pupils tend to devour more intoxicant than their equals who do non go to university ( Craigs et al, 2012 ) . Most of the pupils are deemed to be heavy consumers of intoxicant as they tend to devour big measures of intoxicant within a short period of clip or orgy drink ( Bewick et al, 2008 ) . Gill ( 2002 ) observed that the degree of orgy imbibing among undergraduate pupils may transcend the degrees of orgy imbibing within the general population. This is chiefly due to handiness of inexpensive intoxicant and inexpensive bars that surround the university ( Mentor UK, 2007 ) . There are assorted factors impacting the intoxicant ingestion of pupils while in university. They include: the unstructured clip, inconsistent enforcements of minor imbibing Torahs and for the first old ages the first hebdomad of university is a really vulnerable clip for them since the â€Å" freshman ‘s hebdomad † is associated with heavy ingestion of intoxicant and other related activities ( National Institute on Alcohol Abuse and Alcoholism,2012 ) . In finding the grounds why university pupils consume intoxicant, it has been found that most university pupils consume intoxicant because of equal force per unit area, freedom of populating off from place and the handiness of inexpensive bars around the university and campus ( Department of Health, 2012 ) . Some pupils consume intoxicant as a manner of socializing with other pupils, others because intoxicant makes them â€Å" experience good † or heighten their experiences while in university ( Alcohol research UK, 2010 ) . Furthermore some pupils are said to devour intoxicant as a manner of get awaying their jobs or get away imbibing so as to get by with assorted societal emphasiss and emotions ( Wicki et al, 2010 ) .Dantzer et Al ( 2006 ) found that pupils from affluent backgrounds tend to devour more intoxicant than pupil from low economic background due to the handiness of fundss to fund their ingestion of intoxicant. Peer influence or equal norms has been found to be really strong among university pupils therefore act uponing personal behavior particularly sing intoxicant ingestion ( Perkins, 2002 ) . In most instances pupils have misperceived equal norms when detecting their fellow pupils devouring intoxicant and presuming it is the feature of the person. In add-on, the behavior of an person or a group of people under the influence of intoxicant is rather interesting to fellow pupils as they tend to discourse the perceived merriment they had instead than listen to the narratives of their equals who stayed sober during the intoxicant ingestion session ( Berkowitz, 2005 ) . It has been argued by Perkins ( 2003 ) that cultural media plays a important function in the misperception of intoxicant ingestion as films and music pictures tend to glamorize the ingestion of intoxicant and substance maltreatment and doing it look acceptable to the young person. University pupils ‘ intoxicant ingestion is besides affected by positive anticipations ( LaBrie et al, 2011 ) . Normally the anticipations act a go-between taking to pupils devouring intoxicant boulder clay they feel the coveted consequence. The positive anticipations are associated with higher intoxicant ingestion being observed in pupils and intoxicant related jobs ( LaBrie et al, 2011 ) . Clark ( 2011 ) showed that different personality traits have an consequence on how much intoxicant pupils consume. Some of these traits are predicted to take to gorge imbibing. She besides noted that the positive anticipations play a cardinal function on how alcohol university pupils consume. Faulkner et Al ( 2006 ) noted that university pupils populating on campus consumed perilously high sums of intoxicant. This may be attributed to societal installations available within the university and environing countries. However there is small research on ingestion of pupils who stay in off campus adjustments or who stay at place. It has been noted that as the pupils ‘ advancement through university the degree of alcohol ingestion among them reduces. Furthermore, pupils who consumed intoxicant within the recommended hebdomadal bound while in their first twelvemonth of university were likely to go on with the tendency until their concluding twelvemonth ( Bewick et al, 2008 ) . There is, nevertheless, a great difference in the intoxicant ingestion of different modules within the university, with pupils analyzing biological scientific disciplines holding the highest per centum of pupils who consume and abuse intoxicant, while the technology module has the lowest degree of intoxicant ingestion and substance maltreatment ( Webb et al, 1997 ) . The heavy intoxicant ingestion and abuse in universities within the UK is a major public wellness concern because of the negative societal effects and the hereafter effects it will hold on the wellness of those who overindulge ( Faulkner et al, 2006 ) . In the last figure of old ages alcohol ingestion has increased among university pupils, particularly among the female pupil population whose intoxicant ingestion is about at the same degree as their male opposite numbers ( Gill, 2002 ) . In a recent survey the female pupils were reported as holding the highest rate of heavy intoxicant ingestion as compared to the male pupils with most of them acknowledging to transcending the hebdomadal intoxicant bound ( Dantzer et al, 2006 ) . Binge imbibing in universities is now considered a norm as pupils consider this sort of intoxicant ingestion acceptable ( Mentor UK, 2007 ; ) . 2.2.1. Effectss of intoxicant maltreatment on university pupils There is a turning organic structure of research sing the intoxicant ingestion and university pupils particularly in North America and the effects it has on the university and the pupils ‘ personal and academic lives ( National Institute on Alcohol Abuse and Alcoholism, 2012 ) . In the USA about 2000 pupils die each twelvemonth from intoxicant related hurts including traffic accidents caused bibulous drive ( National Institute on Alcohol Abuse and Alcoholism, 2012 ) . The heavy imbibing and orgy imbibing do hold some negative effects a pupil ‘s societal and academic life. Most pupils experience negative behavioral effects associated with inordinate ingestion of intoxicant these include ; blackouts, acquiring involved in battles, engagement in illegal activity, drunken drive and engaging in hazardous sexual behavior ( Faulkner et al, 2006 ) . There is small grounds associating intoxicant imbibing with hapless academic public presentation although in some instances pupils d o acknowledge their academic work suffers due to the negative effects of intoxicant maltreatment ( Mentor UK, 2007 ) . Students who are non heavy drinkers of intoxicant or those who abstain from imbibing alcohol wholly may endure from the same negative effects, known as secondary effects as those mistreating intoxicant. ( Langley et al, 2003 ) . These secondary effects of intoxicant abuse consist belongings harm, slumber or survey break due to inordinate noise made by bibulous pupils, female pupils experience unwanted sexual progresss and taking attention of a intoxicated pupil ( Higher Education Centre, 2012 ) . These second-hand effects are usually highlighted by the media and this usually affects the sentiments related to alcohol policies ( Langley et al, 2003 ) . The communities neighboring universities besides suffer from the negative effects particularly inordinate noise by the pupils as they head back to the university after a dark of heavy intoxicant ingestion and in some instances damage to private belongings as at times by boisterous pupils ( Faulkner et al, 2006 ) . Although the university pupils tend to mistreat intoxicant, they besides have come up with schemes or protective behaviors to protect themselves from the effects of intoxicant maltreatment ( Cavanaugh, 2010 ) . These schemes involves pull offing the imbibing environment, guaranting one drinks intoxicant with friends, holding a good repast before devouring intoxicant and imbibing in bars. However, female pupils tend to follow the schemes more than their male opposite numbers. Conversely Marten et Al ( 2004 ) argues that there is small grounds to demo whether these schemes help the pupils cut down their intoxicant consumption. Some pupils do comprehend that heavy intoxicant ingestion has some positive effects despite the dangers associated with it. The positive consequence most pupils experience is the assurance to speak to the opposite sex and it enhances the degrees of merriment one has during a imbibing session. These positive anticipations on intoxicant aid lend to more intoxicants maltreatment by the pupils ( Williams, 1998 ) . 2.3. University intoxicant runs For many immature people traveling to the university is an of import portion of life that has personal, societal and academic challenges ( Snow et al, 2003 ) . The universities in general are responsible for advancing wellness and wellbeing among its pupil and staff population, since it is both a topographic point of higher acquisition and a workplace ( Dooris, 2010 ) . In 2010 the WHO endorsed a declaration that would undertake and cut down the injury of harmful intoxicant ingestion. The cardinal countries they focused on were leading, consciousness and committedness to decrease schemes ( WHO, 2011 ) . There is some grounds demoing that community-university partnerships can be effectual in cut downing the effects of intoxicant maltreatment. With the engagement of everyone associated with the university from its decision makers, local jurisprudence enforcement bureaus, occupants and local leaders turn toing and implementing community policies. Some of these schemes include: advertising and enforcing underage imbibing Torahs, increasing monetary values of intoxicant and extinguishing low cost drink particular in bars environing campuses ( National Institute on Alcohol Abuse and Alcoholism, 2012 ) . Binge imbibing among university pupils is a major public wellness issue with the UK Government including universities in its intoxicant scheme. The authorities is pressing universities to move on the inordinate intoxicant ingestion and besides to make environments that do non advance intoxicant inordinate intoxicant ingestion ( HM Government, 2012 ) . Alcohol runs have been carried out universities in concurrence with their relevant pupil brotherhoods, small is known about their effectivity ( Mentor UK, 2007 ) . 2.3.1. Health publicity attacks of University led intoxicant run Most of the intoxicant run schemes in universities are frequently targeted to alter the pupils ‘ inaccurate perceptual experiences on intoxicant and the ensuing behavior ( Perkins, 2006 ) . Some of the runs are based on the educational attack of wellness publicity whereby the universities do supply information and cognition sing intoxicant maltreatment. The purpose of this attack is to enable pupils to do informed voluntary pick so as to alter their behavior whenever they decide to devour intoxicant. This has been done through proviso of cusps, ocular shows and one to one advice ( Naidoo and Wills, 2009 ) . An illustration of this type of run was the responsible imbibing run in 2005 tally by the National Union of Students ( NUS ) and Diageo the intoxicant bring forthing company. The run ‘s purpose was to inform the pupils about intoxicant, its safe ingestion and to promote contemplations on their intoxicant ingestion ( Mentor UK, 2007 ) . This attack seems to be popular because it has been shown to be effectual in cut downing hazardous behavior like smoking surcease and weight spectators. The fact that the targeted client can make up one’s mind what hazardous behavior they can discourse with the wellness facilitator and it leads to development of accomplishments every bit good as increasing cognition sing the hazardous wellness behaviors. Evaluation of runs utilizing this attack is comparatively easy as it measures addition in cognition and valid questionnaires are used as a method of informations aggregation ( Naidoo and Wills, 2009 ) . However this attack has some restrictions which may impede its consequence on the pupil population. This attack does non admit that other factors play an of import function in voluntary behavioral alteration. The wellness facilitator running the run may non hold the required the ability and cognition of how to cover with giving information to client therefore cut downing its ef fectivity. Finally since the attack is used in a group scene, the group kineticss or behaviors may non promote treatment of the subject like intoxicant maltreatment ( Naidoo and volitions, 2009 ) . Some university led runs are based on the behavioral alteration attack. The purpose of these runs is to do the pupils change their intoxicant behavior by pressing them to abstain from taking intoxicant, follow a healthy life style and work out a batch ( Naidoo and Wills, 2009 ) . The attack uses aggregate media runs to aim single, wellness functionaries besides pass the information to their clients through usage of reding services. What makes this attack popular is that it views wellness as an person ‘s belongings and it allows people to better their wellness by taking to alter their life styles ( Naidoo and volitions, 2009 ) . The figure below shows the theoretical account used to implement this attack. hypertext transfer protocol: //ars.els-cdn.com/content/image/1-s2.0-S1751722210000181-gr1.jpg Figure 2.2: Diagram Showing the Health publicity theoretical account by Beattie ( 1991 ) Adopted from Naidoo and volitions ( 2009 ) The job with this attack it assumes that there is additive relationship between 1s behaviors and wellness. It does non take into the consideration why the pupils being targeted abuse intoxicant. This attack is usually associated with victim blaming as it tends to demo that hapless wellness is a effect of bad picks. The rating of this type of intercession takes long and the alteration in behavior can non be attributed to the run but other factors may hold played a function ( Naidoo and Wills, 2009 ) . Recently there are some intoxicant intercession programmes being developed and distributed through the cyberspace. These intercessions target those pupils who have n’t sought aid from the traditional manners of support or intervention and besides this scheme may help early self-identification of intoxicant jobs via the cyberspace ( Bewick et al, 2010 ) . This may be effectual since most pupils in universities particularly within the UK have entree to the cyberspace. With the intercession being anon. and the pupils can entree it at the clip of their convenience this intercession may turn out to be popular ( Bewick et al, 2010 ) . More research is still being carried out associating to this intercession. Since a university is both a topographic point of work and an institute of acquisition, it offers a alone scene for bringing of specific undertakings focused on precedence issues like intoxicant runs and other wellness publicity programmes ( Dooris, 2006 ) . It is for this ground in the recent yesteryear there has been a focal point on set uping a whole university attack while advancing wellness and wellbeing within the university ( Dooris, 2012 ) . This holistic attack displacements focus from individual subject wellness publicity plans to a whole system attack where both pupils and staff benefit from these schemes ( Healthy Universities, 2012 ) . With the whole system approach the university can incorporate the intoxicant run and run it aboard other runs that reference wellness and wellbeing such as athleticss, healthy feeding, and pupil experience ( Dooris, 2012 ) . The major benefit of this attack is that it uses grounds based pattern to place the demands of both the staff and pu pils ( Health Universities, 2012 ) . Although the whole university attack benefits the university, measuring its impact is complex, since there are many activities that are being run and coordinated at the same clip. Another challenge is its execution since it involves the full organisation ; policies must be written and adopted by the university ‘s disposal. To to the full implement the attack fundss must be made available to engage the forces required to run the wellness and well-being programmes ( Dooris, 2009 ; Healthy universities, 2012 ) . The deficiency of grounds based research within universities besides hinders its puting up and execution ( Dooris, 2001 ) . With most of the intoxicant runs being expert led they do non take into consideration the factors impacting the wellness related behavior of pupils who consume and abuse intoxicant. Such runs chiefly focus on deficiency of control, solitariness, self-esteem issues and personality type ( Suraj and Singh, 2011 ) . Whereas, the salutogenic construct of wellness tends to concentrate more on the factors act uponing 1s behaviour alternatively of concentrating on the causative agents ( Eriksson and Lindstorm, 2008 ) . The construct is based on the theory by Antonovsky that each individual has the ability determined by a sense of coherency that helps the person to get by with emphasis and has a positive influence on wellness related behavior ( Antonovsky, 1996 ; Binkowska-Bury et Al, 2010 ) . The salutogenic construct can be applied to wellness instruction whereby the wellness of an person is viewed as human right. Health publicity professionals are tasked with supplying options and enabling people make sound pick depending on the assorted determiners of wellness ( Eriksson and Lindstorm, 2008 ) . Furthermore, this construct can be used to better wellbeing of persons since it targets the beginning of the job that leads to hapless wellness while taking into consideration the environment and chances that are available to the persons ( Eriksson and Lindstorm, 2008 ) . The sense of coherency theory was chiefly studied in grownups. Recently there are surveies concentrating on immature people and kids. Some of the surveies show that university female pupils do hold a higher sense of coherency than their male opposite numbers. This is because the female pupils care more about their wellness related behaviors than the male opposite numbers ( Suraj and Singh, 2011 ) . Research is still being carried out to happen out what truly influences the healthy behavior of university pupils and what effects the sense of coherency has on them ( Binkowska-Bury et Al, 2010 ) . 2.3.2 Social norm intercessions Since the pupils behaviors and life styles are affected by assorted factors and beliefs for illustration deficiency of information, economic backgrounds and spiritual beliefs. A different attack was needed in order to undertake the rise in intoxicant maltreatment among university pupils. The new attack was to tackle pupils ‘ misperceptions and beliefs about intoxicant by aiming a big population in order to alter an person ‘s behavior and therefore heightening protective behaviors ( Perkins, 2003 ) . The bar attack can be applied in three ways universal, selective or indicated. Universal bar attack targets the full university pupil population without acquiring to cognize who is at hazard. Selective bar attack is targeted at those pupils who have been identified to be at hazard of intoxicant maltreatment and its effects. The indicated bar attack is targeted at persons who have been identified as enduring from intoxicant related jobs ( Moreira et al, 2009 ) . The societal no rm attack besides seeks to build up the pupils with the accomplishments and accurate information to do informed determination whenever they consume intoxicant ; hence the acceptance of the societal norm theory in university led intoxicant runs ( Naidoo and Wills, 2009 ; John, 2010 ) . Berkowitz ( 2005 ) noted that the societal norm attack aims to turn to the undermentioned misperceptions: Pluralistic ignorance encourages persons to conform to behaviours considered normal for illustration pupils who consume moderate sums of intoxicant assume that other pupils consume more than they do. Hence they do devour more intoxicants based on this premise. False consensus most pupils tend to overrate the intoxicant ingestion of their equals and co-workers to warrant their ain heavy intoxicant ingestion. False singularity when persons assume there is a great difference between them and the others. Those pupils who are heavy intoxicant drinkers tend to believe their ain misperceived behaviors make them alone from those who are moderate intoxicant drinkers or those who abstain The societal norm intercession is going really popular particularly in US universities and colleges where extended research has been done ( Moreira et al, 2009 ) . The positive attack and the absence of a contentious tone in societal norms intercession entreaties to the pupils population and there is less opposition to this attack unlike the top down attack of policies implemented by the university disposal ( Wechsler et al, 2003 ) . Even though the theory is deriving popularity, there are some concerns sing the attack. Some of these concerns arise from its execution particularly the unequal message exposure and some runs do non adhere to the theoretical account. Another major concern is the deficiency of equal rating of the runs and whether the attack should be targeted at homogeneous groups instead than big communities. Besides the deficiency of acquaintance with the theory and related research poses a challenge to those who advocate for it ( Berkowitz, 2004 ) . The most common att acks used in societal norms intercessions are: Social selling attacks Personalised normative feedback intercessions. 2.3.2.1. Social selling attacks This attack relies on the usage of mass media to aim big populations like usage of postings, picture and wireless advertizements informing the pupils about the existent behavior of their co-workers and this aid to alter their single misperceptions on intoxicant ( John, 2010 ; Wechsler et Al, 2003 ) . This attack aims to bring on a behavioral alteration associating to the persons alcohol ingestion ( Mentor UK, 2007 ) . The non-confrontational tone in these run reassures both pupils and university decision makers therefore brushs less opposition as compared to policies and actions designed to cut down intoxicant ingestion ( Wechsler et al, 2003 ) . The runs utilizing this attack usually downplay degree of imbibing on campus and do non concentrate a batch on the negative effects of heavy intoxicant ingestion. The intoxicant industry has besides adopted this attack ( Wechsler, 2003 ) . The disadvantages with this attack are that it is expensive, it feels impersonal and measuring its result is really hard ( John, 2010 ) . There is small grounds in research to demo that this scheme really consequences in decrease in intoxicant ingestion ( Berkowitz, 2004 ; Wechsler et Al, 2003 ) . 2.3.2.2. Personalised normative feedback intercessions This intercession involves the proviso of the existent pupil intoxicant ingestion norms, single misperceptions and personal intoxicant ingestion forms. The information is delivered via electronic mail, web-based or pen paper. Normally this attack is delivered to a mark population for illustration pupils who have been identified as heavy intoxicant consumers ; it can besides be targeted to the full university population ( John, 2010 ) . Bewick et Al ( 2008 ) showed that the normative feedback intercessions had an consequence on cut downing per juncture intoxicant ingestion among UK university pupils. However, there is grounds from literature demoing that retroflexing the intercession from one establishment to another 1 does non hold the same consequences ( Bewick et al, 2010 ) . There is small information on the misperception of societal norms of university pupils within the UK ( Mentor UK, 2007 ) . 2.4. Purposes and decision University life is a transitional period for most pupils as it offers the opportunity to get healthy life styles wonts and other accomplishments required in the hereafter ( Stewart-Brown et Al, 2000 ) . Most university surveies done particularly sing alcohol behavior is most frequently targeted at the undergraduate pupils. While the graduate student intoxicant ingestion and behavior are seldom studied, showing a spread that needs to be researched on ( Jamison et al, 2008 ) . The measurement of pupils life styles and other related wellness behavior is rather hard as the pupils are ever on the move, most have impermanent references and they have many distractions ( Stewart- Brown et Al, 2000 ) . Never the less a batch of research demands to be done in universities within the UK to happen out the intoxicant behavior and if the intoxicant runs initiated by the universities are effectual. The purpose of this undertaking is to happen out the intoxicant ingestion and behavior of postgraduate pupils go toing Brunel University. The other purpose is to happen out if they have heard about the intoxicant run carried out by the university and if the run has had an consequence on their intoxicant ingestion. Chapter 3 Research Methodology The purpose of this survey is twofold ; foremost it is to look into to look into whether the graduate student pupils at Brunel University pupils are cognizant of the intoxicant run run by the university and whether they find the run utile. Furthermore, the survey aims to happen out the intoxicant ingestion of postgraduate pupils at the university. Based on the research inquiry outlined below this survey will take on a quantitative research attack. Since the survey is traveling to look at sentiments and ingestion of intoxicant quantitative methods were used to roll up the needed informations ( Aveyard, 2010: Saint matthews and Ross, 2010 ) . The research inquiry is: What is the impact of the intoxicant run on the intoxicant ingestion of graduate student pupils? Quantitative research is used when there is preexistent cognition, which allows for the usage of standardised informations aggregation methods like studies.Surveys are usually used to document prevalence of a specific issue within a population of involvement, they are besides really of import as they can be designed to mensurate certain phenomena like attitudes and behavior in a population ( Bowling, 2009 ) . Surveies are usually guided by two aims. First is to gauge the parametric quantities like attitudes in a population of involvement by utilizing statistics calculated from informations collected. Second is to prove a statistical hypothesis of a population ( Bowling, 2009 ) . This survey employed the usage of a study and specifically a cross-sectional or descriptive study since the information was to be collected at one point in clip mensurating the intoxicant ingestion and consciousness of the intoxicant run run by the university at the micro degree of postgraduate pupils. The cross sectional surveies usually provide a snapshot of the properties of a given population ( Aveyard, 2010 ) Cross-sectional studies involve oppugning the participants or respondents on past and current behavior, attitudes and events. They employ the usage of standardised informations aggregation methods which are economical in footings of clip and resources. The cross-sectional studies can besides aim big populations which can be surveyed rapidly besides the standardized information I collected can be easy coded therefore doing it easy to analyze ( Bowling, 2009 ) . 3.1. Data aggregation tool In a transverse sectional or descriptive study one of the tools used to roll up informations is the questionnaire. Although this is the most common it is non the lone means of informations aggregation ( Matthews and Ross, 2010 ) . There are two type of questionnaires structured and semi-structured. Structured questionnaires use fixed standardized inquiries with pre-coded responses which respondents can take from ( Punch, 2003 ) whilst, semi- structured questionnaires contain both fixed inquiries and unfastened inquiries leting respondents to reply inquiries in their ain manner ( Matthews and Ross, 2010 ) . The major advantage of utilizing structured questionnaires is the ability to obtain unambiguous and easy collectable informations since the inquiries are standardised and pre coded, leting for greater easiness in informations analysis and presentation of informations ( Bowling, 2009 ) . A major defect with the structured questionnaires is that they rely on the general cognition of the population of involvement particularly in relation to informations collected sing attitudes, behaviors and societal procedures. Furthermore, the pre-coded replies may non to the full represent the positions of the respondent and at times they are forced to reply the inquiries unsuitably ( Bowling, 2009 ) . Questionnaires are completed either through self -administration or face-to-face interviews. Self-administered questionnaires may be distributed through web-based methods or through the usage of postal services. Since these distribution methods can cover a big geographical location rapidly and can be more economical as compared to interviews. Self-administered questionnaires tend to understate societal desirableness and interviewer prejudice hence it is most preferable during a transverse sectional study. They are besides the most utile when roll uping sensitive informations since can be answered anonymously ( Matthews and Ross, 2010 ) . The questionnaire in this survey was designed utilizing the online package â€Å" Survey Monkey † . The package allows for both online and hardcopy versions to be designed at the same clip ( Survey Monkey, 2012 ) . The questionnaire had both closed and unfastened ended inquiries so as to roll up positions of the participants. The questionnaire was distributed during the month of August one time ethical blessing was given. It was distributed online and as a pen and paper questionnaire. The on-line study nexus was posted on Brunel University functionary pages and the hardcopy was distributed in the library and along the multitude within the campus. The questionnaire was to be completed anonymously by the pupils ; this was to heighten the response rate. The pupils were free to worsen to reply the questionnaire. For those who did they were handed a participant information sheet which gave them the name and ground of the survey. 3.2. Sampling and Participants In order to make a study a population of involvement demands to place and a sample drawn from it ( Bowling, 2009 ) .The sample selected should be a representation of the population of involvement based on the gender, age and socio-economic group ( Matthews and Ross, 2010 ) . In this survey simple random sampling was used to ask for participants to reply the questionnaire as this was a suited manner to acquire the most representative sample. For case most surveies done in the UK usage purposive sampling to roll up their informations, this possible when the university is in session and most pupils are go toing categories ( Webb, 1997, Bewick, 2008 ) . Since the undertaking was being carried during the summer holidays random sampling was the preferable method. The targeted population of involvement were the postgraduate pupils go toing Brunel University with both male and female graduate student pupils were included in the study. Undergraduate pupils, staff and visitants were excluded from this survey. This is because the survey was non aiming their intoxicant ingestion and behavior. Besides excluded were sing pupils. The participants were invited at random to take part in the study through an invitation station in Brunel University pages on Facebook and some of them were approached in the library and given the difficult transcript questionnaire to finish. The survey aims to ask for a sum of 200 postgraduate pupils to take part in the study. However a sampling mistake shall be considered during the analysis. Since the sample size is little, the consequences can non be extrapolated to the full graduate student pupil population in analyzing in Brunel University. 3.3. Pilot Study Due to clip restraints a pilot survey was non conducted before the oncoming of the undertaking. 3.4. Datas Analysis The structured information from the questionnaire was collected, sorted, cleaned and coded in readying for analysis. Descriptive statistics was used to analyze the information and explicate the consequences of informations collected ( Black, 1999 ) . The information collected was categorical hence the Chi- square trial was used to compare the agencies of the variables to demo if there is a important difference between intoxicant ingestion between male and female pupils ( Kerr, 2002 ) . The statistical plan SPSS for Windows version18.02 was used to analyze the information. The mean units of intoxicant consumed per hebdomad were calculated utilizing the expression provided by the Department of Health ( Department of Health, 2012 ) . The units of intoxicant are measured utilizing the intoxicant by volume ( ABV ) which is a standard step of a drinks alcoholic content. The intoxicant by volume is a step of the pure intoxicant content by per centum of the entire volume of liquid in a drink. The intoxicant by volume is usually written on the labels of tins, beer/wine/spirit bottles ( Department of Health, 2012 ) . Different alcoholic drinks have different intoxicant contents The expression is: Strength of alcoholic drink ( ABV ) Volume in milliliters ( milliliter ) 1,000 = units Example: a pint of beer which step about 568 milliliter has an intoxicant content of 5.2 % therefore to cipher its units: 5.2 % 568 ( milliliter ) 1,000=2.95 units Table 2.1 Table demoing units of intoxicant in an alcoholic drink Alcoholic drink Volume ( milliliter ) Alcohol content ( % ) Unit of measurements vino 175 12 % 2.1 Beer/cider 568 5.2 % 3 liquors 25 ( I shot ) 40 % 1 3.5. Restrictions of the survey The deficiency of making a pilot survey had an consequence on the consequences of the survey. The survey focused chiefly on the ingestion of intoxicant by the graduate student pupils and did non look into the effects intoxicant maltreatment had on their societal and academic lives. Another restriction is that the research did non compare the ingestion between postgraduate pupils who stay on and off campus and besides between the undergraduate pupils. The survey did non measure the consequence of the intoxicant run. The survey was limited to a individual campus university therefore making a convenient sample that may hold non been really diverse and may hold affected the information collected. The closed inquiries in the questionnaire merely let the participants answer inquiries in a certain manner. Measuring honestness is rather a challenge in surveies utilizing questionnaires. Since this survey is looking into the intoxicant ingestion of the pupils, there is a opportunity that most replies sing intoxicant ingestion will be under quoted therefore impacting the analysis of the informations collected. The survey did non hold focal point groups which would hold shed more visible radiation on the grounds pupil consume intoxicant and their hebdomadal intoxicant ingestion. 3.6. Ethical Considerations Ethical motives was applied for and approved in 27 July 2012 by the moralss board of The School of Health and Social scientific disciplines, Brunel University. The information collected was protected harmonizing the UK Data act. Chapter 4 Consequences and Data Analysis The questionnaire respondents totalled 110 all of whom were postgraduate pupils analyzing at Brunel University. Three respondents did non finish the questionnaire and this was entered as losing informations during analysis. Therefore analysis was carried out on 107 completed questionnaires which represent 50 three per cent of those who answered the questionnaire. 4.1. Descriptive statistics Table 4.1 shows the entire figure of postgraduate female pupils who took portion was 40 six stand foring 40 three per cent of the entire respondents with a standard divergence of 0.532 and a mean of 1.37. The entire figure of male respondents was 60 seven stand foring 50 seven per cent of the entire figure of respondent with a standard divergence of 0.615 and a average age of 1.70. Table 4. ; Table screening, no of participants, mean and standard divergence Gender Mean Nitrogen Std. Deviation Female 1.37 46 .532 Male 1.70 61 .615 Entire 1.56 107 .602 The age bracket of 20 to twenty four had the most respondents with a sum of 50 three. The female pupils who fell in this age bracket totalled 30 and the male pupils were 20 three. The age bracket of 20 five to thirty had a sum of 40 eight respondents, 30 three being male and 15 being female. The age bracket of 30 one to forty had the least respondents with a sum of six with one being the entire figure of female pupils and five being male. This is shown in the tabular array below. Table 4.2 Table demoing the distribution of ages Age scope Gender Entire Female Male 20-24 30 23 53 25-30 15 33 48 31-40 1 5 6 Entire 46 61 107 4.2. Alcohol ingestion The respondents who consume intoxicant totalled 90 one. Forty one were female and 50 were male. Those who do non devour intoxicant totalled 16 with 5 being female and 11 being male. Table 4.3: Table demoing the postgraduate pupils who consume intoxicant Those who consume intoxicant Gender Entire losing Female Male 3 0 0 3 Yes 0 41 50 91 No 0 5 11 16 Entire 3 46 61 110 Table 4.4 table demoing chi square trial on intoxicant ingestion between genders Chi-Square Trials Value df Asymp. Sig. ( 2-sided ) Pearson Chi-Square 111.088a 4 .000 Likelihood Ratio 28.616 4 .000 N of Valid Cases 110 Table 4.5 Table demoing ingestion of intoxicant between the different age groups Devouring intoxicant Age scope Entire 20-24 25-30 31-40 Yes 48 41 2 91 No 5 7 4 16 Entire 53 48 6 107 Table 4.5 above shows the 20 to twenty four age scopes had the highest figure of respondents who consumed intoxicant while the age scope of 30 one to forty had the least respondents who consumed intoxicant. Although there is a little difference in intoxicant ingestion between the age groups of 20 to twenty four and 25 -30 4.2.1. Favourite Alcoholic imbibe The favorite alcoholic drink for male pupils was beer and spirits both holding a sum of 30 one male pupils devouring them. Beer was the least favorite alcoholic drink for female pupils. Wine was popular among female pupils. Cider and liquors were tied 2nd topographic point as the favorite alcoholic drink for female pupils. Male least favorite alcoholic drink was cyder, Table 4.6: table demoing favorite alcoholic ingestion between genders Gender Cider Beer Wine Liquors Female 13 11 24 14 Male 3 31 9 31 4.3. Weekly Alcohol Consumption Most of the respondents consume intoxicant one time a hebdomad. There were two male respondents who consume alcohol every twenty-four hours of the hebdomad. More male than female pupils consumed intoxicant twice a hebdomad. The p-value 0.126 shows there is small difference in intoxicant ingestion per hebdomad between male and female pupils. Table 4.7: Table demoing intoxicant consumed figure of yearss in a hebdomad Alcohol consumed figure of yearss in a hebdomad Gender Entire Female Male 1 19 15 34 2 4 13 17 3 6 9 15 4 5 3 8 5 4 2 6 7 0 2 2 Entire 38 44 82 Table 4.8 Table demoing chi square trials of intoxicant consumed per hebdomad between genders. Chi-Square Trials Value df Asymp. Sig. ( 2-sided ) Pearson Chi-Square 8.609a 5 .126 Likelihood Ratio 9.611 5 .087 N of Valid Cases 82 4.3.1. Pints and Unit of measurements of Alcohol consumed per hebdomad Female pupils on norm consumed an norm of 3.07 pints of beer/cider a hebdomad while the male pupils consumed 4.95 pints per hebdomad. Female pupils drunk an norm of 2.88 spectacless of vino per hebdomad while the male pupils drunk an norm of 1.39 spectacless per hebdomad. . Male pupils consume an norm of 5.42 shootings of liquors per hebdomad. Table 4.9: Table demoing the average intoxicant ingestion per hebdomad Gender Beer/cider ( no. pints per hebdomad ) Wine ( no. of spectacless per hebdomad ) Liquors ( no. of shootings per hebdomad ) Female Mean 3.07 2.88 1.65 Nitrogen 28 32 20 Std. Deviation 2.478 3.024 2.084 Male Mean 4.95 1.39 5.42 Nitrogen 37 18 36 Std. Deviation 2.962 1.501 9.938 Entire Mean 4.14 2.34 4.07 Nitrogen 65 50 56 Std. Deviation 2.899 2.662 8.226 All the age groups on mean consume around four pints of beer per hebdomad. Those elderly 20 to twenty four consume 2.63 spectacless of vino per hebdomad. Those elderly twenty five to thirty consume 4.50 shootings of liquors per hebdomad. Those aged thirty one to forty devour the least sum of vino and liquors. Table 4.10 below shows that the mean ingestion of beer per hebdomad was four pints between all the ages, while vino was the least consumed alcoholic drink in a hebdomadal footing Table 4.10: Table demoing intoxicant consumed per hebdomad between age brackets Age scope Beer/cider ( no. pints per hebdomad ) Wine ( no. of spectacless per hebdomad ) Liquors ( no. of shootings per hebdomad ) 20-24 Mean 4.03 2.63 3.83 Nitrogen 36 30 29 Std. Deviation 2.751 2.953 5.471 25-30 Mean 4.30 1.95 4.50 Nitrogen 27 19 26 Std. Deviation 3.184 2.198 10.697 31-40 Mean 4.00 1.00 .00 Nitrogen 2 1 1 Std. Deviation 2.828 . . Entire Mean 4.14 2.34 4.07 Nitrogen 65 50 56 Std. Deviation 2.899 2.662 8.226 The intoxicant units consumed per hebdomad were calculated utilizing the expression provided by the Department of Health the consequences are shown in the graphs below. Figure 4.1: Graph demoing alcohol units consumed per hebdomad between the genders Figure 1 above show male pupils consume more alcohol units per hebdomad when they consume beer/cider with an norm of 14.6 units per hebdomad. They besides consume more alcohol units per hebdomad when devouring liquors. Female pupils consume more wine. Figure 2 below shows that those aged twenty five to thirty devour more alcohol units per hebdomad when devouring both beer/cider and liquors. Figure 4.2: Graph demoing alcohol units consumed per hebdomad among the age groups 4.4. Students cognizant of the intoxicant run A sum of 19 which represents 19 per cent of the postgraduate pupils who responded to the study admitted to hold heard about the intoxicant run being run by the pupil brotherhood. Twelve were female and seven were male. Eighty per cent or 80 pupils of those who took the study were non cognizant of the run run by the pupil brotherhood. Table 4.11: Table demoing consciousness of the pupils towards the intoxicant run. Have you heard about the Alcohol Awareness Campaign run by the pupil brotherhood? Gender Entire Female Male 3 5 11 Yes 12 7 19 No 31 49 80 Entire 46 61 110 Table 4.12: table demoing chi square trial of the consciousness of the pupils sing the intoxicant run Chi-Square Trials Value df Asymp. Sig. ( 2-sided ) Pearson Chi-Square 3.838a 2 .147 Likelihood Ratio 3.812 2 .149 N of Valid Cases 107 a. 2 cells ( 33.3 % ) have expected count less than 5. The lower limit expected count is 3.44. Those cognizant of the run said that they heard about the run during the pupil orientation hebdomad, through the Brunel University Student brotherhood web site, posting posted around the university and through the medical Centre. 4.4.1 Rating the run Forty one pupils rated the run as being good while an equal figure rated it as being hapless. Twelve pupils did non rate the run Rating of the intoxicant run evaluation the run Gender Entire Female Male Excellent 1 2 3 Very Good 1 1 2 Good 16 25 41 Poor 21 20 41 Very Poor 4 7 11 Entire 43 55 98 Table 4.13: Table demoing how pupils rated the run 4.4.2. Increased Knowledge on effects of overconsumption of intoxicant Forty five pupils who took the study said they do n’t cognize if the run increased their cognition on the effects of over ingestion of intoxicant. While 40 one pupils said the intoxicant run did non increase their cognition on the effects of overconsumption of intoxicant. Merely 13 pupils said the intoxicant run increased their cognition on the effects of overconsumption of intoxicant. Eleven pupils did non reply the inquiry. Table 4.14: Table screening increased cognition of effects of overconsumption of intoxicant increased cognition of the effects of over ingestion of intoxicant Gender Entire Female Male Missing informations 3 3 5 11 Yes 0 5 8 13 No 0 18 23 41 Do n’t Know 0 20 25 45 Entire 3 46 61 110 4.4.3 Effectss of the run on intoxicant ingestion Merely two pupils said the intoxicant run made them cut down their intoxicant ingestion. Forty eight pupils said the run did non hold an consequence on their intoxicant ingestion, while 40 five pupils said they do n’t cognize whether intoxicant run helped them cut down their intoxicant ingestion or non. Ten respondents did non reply the inquiry. Table 4.15: Table demoing the effects of the intoxicant run on intoxicant ingestion Did the run consequence in decrease of intoxicant ingestion Gender Entire Female Male 2 3 5 10 Yes 0 0 2 2 No 1 21 26 48 Possibly 0 3 2 5 Do n’t Know 0 19 26 45 Entire 3 46 61 110 Table 4.16: Table demoing chi square trial on the effects of the intoxicant run. How to cite Understand The Alcohol Behaviour And Consumption Health Essay, Essay examples

Thursday, December 5, 2019

Research Method - Employee Motivation

Question: Describe about the Employee Motivation and Service Quality in the Public Administration in the Republic of Kosovo. Answer: 1. Introduction: In present competitive environment, managing employees has become one of the major issues of human resource management of an organization. Many studies has highlighted the fact HRM is a major key to success, as it allows organizations to keep their employees motivated towards their work. In this research study, the focus will be on the employee motivation and its impact on the organizational performance. The research study will focus on the service quality in the public administration in the Republic of Kosovo. The study will focus on to evaluate the kind of impact that motivational level of the employees will make on the overall service quality. The study will focus on the employee motivational factor, as many organizations are struggling to keep their employees motivated towards their work. Furthermore, every business is looking to utilize all its resources to its fullest, as it can able to help the organization to fulfill its organizational goals. However, many studies have establ ished that employee motivation is not the only factor that can have impact on the service quality in the public administration. Rather, many other alternative factors also can create huge amount of impact as well. Therefore, the research study will focus only on the employee motivational factor and its impact on the service quality in the public administration in the Republic of Kosovo. 2. Problem statement: The lack of realistic assessment and objective regarding the employee performance of human resource can have huge impact on the motivational level of the employees for their achievement during their working at the local government in the Republic of Kosovo. Furthermore, the lack of qualitative assessment and standard norms of the performance of HR management in public administration in the Republic of Kosovo necessitates a need for a research study where generalizations and conclusions will be assess in order to set indicators and standards for the evaluation of the research topic. 3. Research Objectives: From the above stated problem statement it can be assess that the prime focus of the study will be on the motivational level of the employees. Since, the research study will aim to analyze all the major factors related to the research topic so that it can able to fulfill its goals. The objective of the research study describe as follows: To identify the motivating factors that has severe impact on the employee performance in the public administration in Republic of Kosovo To utilize these prime motivating factors so that it can able to enhance the performance level of the employees To identify the standards and norms that can have influence in the human resource performance in the public administration in Republic of Kosovo To evaluate the best possible way to motivate employees so that it can able to enhance the service quality in the public administration in Republic of Kosovo 4. Research questions: The research study will attempt to evaluate the factors related to the performance of motivated employee in the public administration in Republic of Kosovo. The research study will also make a genuine effort to analyze the following general questions of the research study: What are the prime motivating factors that have genuine impact on the performance of the in the public administration in Republic of Kosovo? How these prime motivating factors can be utilized so that it can able to create a greater influence on the performance level of the employees? Are there any standards and norms for evaluating the human resources performance in the public administration in Republic of Kosovo? What are the best possible ways to motivate employees to enhance the service quality in the public administration in Republic of Kosovo? 5. Hypothesis of the study: The hypothesis of the research study is as follows: H0: Motivating factors enhances the performance level of the employees H1: Motivating factors does not create too much impact on the performance level of the employees. 6. Literature review: 6.1 The concept of employee motivation: In 1959, Hertzberg raises a question why managers need to motivate employees? Over the years, different studies have shared different perspectives regarding the concept of employee motivation. As per the article by Dobre (2013), organizations will have to motivate employees, as it can have huge amount of impact on the sustainability of the organization. The article adds to the concept that a motivated employee helps the organization to utilize all its internal resources to its fullest. Therefore, it minimizes the operational cost of the company that helps the organizations to gain competitive advantage in the market. Furthermore, Frederiksen, Knudsen and Magnusson (2014) argue that unmotivated employees will focus very little on the quality of the work and will be very less concerned about the well-being of the company. Therefore, every organization will have to perform several duties in order to maintain the motivational level of the employees. As per the article by Chaudhary and Sh arma (2012), several factors can have huge amount of impact on the motivational level of the employees. In fact, it actually varies from individual to individual. Since, different motivational factor can create different level of impact on the employees. Therefore, Lăzăroiu (2015) highlighted that organizations will have to be extremely careful before implementing any strategies regarding the enhancement of the motivational level of the employees. 6.2 Theoretical framework: As per the article by Sinha and Trivedi (2014) one of the most popular theory, regarding the concept of employee motivation is Hertzberg two-factor theory. In this theory, Hertzberg distinguishes the concept into two factors namely hygiene and motivators factors. The theory mentioned that the entire factor related to employee motivation is included in one of the two factors. Motivators factors included factors like challenging work environment, responsibility and recognition. On the other hand, hygiene factors included factors like salary and job security. As per the article by Rasouli et al. (2013) when motivators factors are present, it allows to increase the satisfaction level of the employees. On the other hand, when hygiene factors are absent, it leads to the increase of the dissatisfaction level of the employees. However, Ghazi, Shahzada and Khan (2013) highlighted that the two factors of Hertzberg theory cannot be treated as opposites from each other. Figure 1: Hertzberg two-factor theory (Source: Yusoff, Kian and Idris 2013) Lester (2013) Hertzberg two-factor theory is highly related to the theory developed by the Maslow regarding the motivational level of the employees. In Maslow theory, five set of goals mentioned that every organizations would have to perform in order to keep its employee motivated towards their work. This theory mentioned that employees have five different levels of basic needs such as psychological needs, safety needs, love needs, esteem needs and self-actualization needs. Maslow theory also mentioned that organization would have to fulfill these needs in a chronological manner in order to motivate its employees towards their work. Maslow also divided these needs in to two categories such as lower order needs and higher order needs. In the lower order needs, psychological, safety and love needs are included. On the other hand, higher order needs include esteem and self-actualization need of an employee. The theory also mentioned that without fulfilling the lower order needs, no orga nization can able to fulfill the higher order needs of an employee. The psychological needs represented basic needs like proper air, food and home. Safety needs of an employee include factors like job security and job stability. Therefore, Kaur (2013) organizations will have to provide enough benefits to all the employees so that they can able to fulfill their basic needs. The Maslow theory also mentioned that an employee looks for the fulfillment of love and affection need only after the fulfillment of the previous two needs. Taormina and Gao (2013) highlighted that organizations will have to develop proper work environment in which every employee can able to share their opinion. Since, love needs include the factor like work relation among the employees. Furthermore, higher order needs in Maslow theory included factors like self-respect, prestige, dominance, independence and fulfillment of the personal potential. Botana and Neto (2015) highlighted that organizations will have to f ulfill all the needs to get the best out of the available workforces. Figure 2: Maslow theory (Source: Thielke et al. 2012) 6.3 Intrinsic and extrinsic motivation: As per the article by Reiss (2012), motivation of the employees can be divided in intrinsic motivation and extrinsic motivation. Dysvik and Kuvaas (2013) describes that employees are intrinsically motivated when they seek satisfaction of curiosity, enjoyment or personal challenges in the work. Thus, it highlighted that intrinsic motivation depends on the internal factors of an employee. Therefore, no organizational strategy can have influence on the intrinsic motivational level of the employees. Gerhart and Fang (2015) mentioned that individuals high in intrinsic motivation seeks to perform more challenging work so that they can able to test themselves in a greater way. On the other hand, Gillet, Vallerand and Lafrenire (2012) describes employees are extrinsically motivated when they tries to engage in different works so that it can able to achieve some goals, which are not related to the work itself. Studies also highlighted that extrinsic motivation of the employees is highly influ enced by different factors such as reward, recognition, increment etc. However, many studies argue that intrinsic and extrinsic motivation related to each other. Lemos and Verssimo (2014) mentioned that if organizations do not provide proper benefit to its employees, it not only will create adverse impact on the extrinsic motivation of the employees but also will have huge amount of impact on the intrinsic motivational level as well. On the other hand, many studies also argue that these two motivations are completely different from each other. Therefore, extrinsic motivation cannot have impact on the intrinsic motivation level of the employees. 6.4 Literature gap: The above discussion highlighted that motivational level of the employees depends on several factors. Therefore, organizations will have to focus on all the factors in order to keep the employees motivated towards their work. The above study also established the fact that a motivated employee can help organization to improve its quality of product and services. However, as employee motivation is vast factor, many theories and studies highlighted different factors that can have greater impact on the performance level of the organization. Thus, in this particular research topic, the focus of the researcher will be to identify the prime factors that have the potential to create impact in the public administration in Republic of Kosovo. 7. Research methodology: 7.1 Research outline: Research outline helps in depicting all the elements of the research study. The outline of the research includes research design, research approach and data collection method for the evaluation of the research study. Thus, research outline helps the researcher in order to fulfill the objective of the study. In this research study, the researcher will focus on the motivational factors and its impact on the service quality in the public administration in Republic of Kosovo. Therefore, the researcher will select positivism philosophy, deductive approach and descriptive design. The researcher will also consider both qualitative and quantitative method for the data collection. For the effective analysis of the collected data, the researcher will select non-probability sampling technique. 7.2 Research philosophy: Research philosophy is among the most important part of research methodology. The research philosophy divided in to three categories positivism, interpretivism and realism (Cherry et al. 2014). For this particular study, the researcher will adopt positivism philosophy, as it will allow testing the hypothesis of the study. Furthermore, the researcher will implement positivism philosophy to analyze the research topic in a better way. Positivism research philosophy will help the researcher to identify hidden information relevant to the research topic. For evaluating this research topic, the researcher will not consider other philosophies, as it will extend the timeframe for analyzing the research topic. Figure 3: Research philosophy (Source: Baskerville and Wood-Harper 2016) 7.3 Research approach: Traditionally, research approach divided in to two parts, inductive and deductive research approach. Now for evaluation of motivational factor on the service quality, the researcher will select deductive approach. The researcher will consider deductive approach, as it will help the researcher identify all the motivational factors that has influence on the service quality. In addition, the researcher will consider deductive research approach, as it will help the researcher to include several models and theories relevant to the research topic. Therefore, the deductive research approach will help the researcher to gain in-depth knowledge about the research topic. On the other hand, the researcher will not focus on the inductive approach because the researcher does not want to include any new implication about the research topic. Figure 4: Research approach (Source: Gale et al. 2013) 7.4 Research design: Research design is an important part of the research methodology, as it helps the researcher to enhance the information level of the researcher framework. Traditionally, three types of research design utilize by the researchers such as explanatory, exploratory and descriptive design. For evaluation of the impact of employee motivation on the service quality in the public administration in Republic of Kosovo, the researcher will choose descriptive research design. The researcher will also focus on the descriptive research design, as it will help the researcher to define approaches, applications and theories relevant to the research topic. This will help the researcher to improve the outcome of the research topic. Furthermore, descriptive researcher research design will help the researcher to analyze the collected data in an effective way so that the study can able to meet its objective. Descriptive researcher design will also help the researcher measure all the prime factors of the re search topic. Figure 5: Research design (Source: Creswell 2013) 7.5 Data collection: Data collection is arguably the most important part of any research study. Since, it helps the research to gain practical information about the research topic. For this particular study, the researcher will focus on both secondary and primary data collection procedure. The researcher will collect secondary information about the motivational factors of the employees from several books, magazines and other online portals. On the other hand, the researcher will focus on the survey technique in order to fulfill the objective of the study. The researcher will select 80 executive levels of employees from the public administrative department of republic of Kosovo. From these employees, the researcher will develop quantitative questionnaires, which will include only close-end questions. On the other hand, the researcher will select 10 managers from the public administrative department to collect qualitative information about the research topic. Thus, the researcher will develop a separate se t of qualitative questionnaires for the managers. The researcher will select online platform, email, fax and face-to-face conversation for capturing information relevant to the research topic. The researcher will utilize both online and face-to-face survey method in order to complete the research study within the given timeframe. Figure 6: Data collection method (Source: Ritchie et al. 2013) 7.6 Data analysis: As the topic of the research study focus on the impact of employee motivation on the service quality of public administration, the researcher will utilize non-probability sampling technique. The researcher will focus on the non-probability sampling technique, as it will allow the researcher to focus on a particular group for the purpose of data collection. The researcher will also implement several statistical tools like mean, median and mode so that the study can able to depict the actual impact of employee motivation on the service quality. Furthermore, as the study focuses on to collect both secondary and primary data; the researcher will implement regression and correlation technique in order to fulfill the objective of the study. 8. Ethical consideration: While conducting any research study, it is very important to follow a systematic approach where all the ethical issues considered (O'Leary 2013). In this research study, the researcher will consider all the factors related to ethics, as it will help the researcher to validate the research topic and its outcomes. The researcher will make sure that the collected information is only used for this particular study and also will make sure that no other study can utilize the collected information. The researcher will also focus on to remain unbiased at the time of data collection so that it cannot able to affect the responses of the respondent. For this particular study, the researcher will not force any of the respondents to provide information relevant to the research topic. The researcher will also make sure that data collection procedure cannot able to affect the dignity of the respondents. 9. Expected outcomes: From the above discussion about the motivational factors and its impact on the performance level of the employees, it is expected that the outcome of the research will able to depict the kind of positive impact it can have on the overall performance level of the employees. It is expected that the research outcome will also able to highlight the prime motivational factors that can have serious impact on the service quality of public administration of Republic of Kosovo. In addition, as the researcher focuses on the literature review in order to evaluate different perspective of the employee motivation, it can be expected that the outcome of the research study will able to cover all the areas of the researcher topic. Now, the implementation of the research process will also help the researcher to improve knowledge about the research topic, which eventually will create a positive impact on the overall outcome of the study. 10. Conclusion: In the present situation, every organization focuses on to maintaining the motivation level of the employees very high so that it can able to perform its entire task effectively. Therefore, it will not be an exception for public administration in the Republic of Kosovo. Thus, as mentioned earlier the outcome of the research expected to depict that motivational factors can have huge amount of impact on the service quality of the public administration, the research study will able to highlight the significance of the importance of keeping employees motivated towards their work. References: Baskerville, R.L. and Wood-Harper, A.T., 2016. A critical perspective on action research as a method for information systems research. InEnacting Research Methods in Information Systems: Volume 2(pp. 169-190). Springer International Publishing. Botana, L.F.S. and Neto, P.L.D.O.C., 2015. The Development of an Incrementally Evolving Management Model for Small Brazilian Printing Companies based on Maslows Theory of the Hierarchy of Needs.Business and Management Review,4(7), pp.2047-0398. Chaudhary, N. and Sharma, B., 2012. Impact of employee motivation on performance (productivity) in private organization.International Journal of Business Trends and Technology,2(4), pp.29-35. Cherry, L., Edwards, C.J., Teh, L. and Williams, A., 2014. An investigation into self-reported foot and lower limb problems associated with systemic lupus erythematosus (SLE): A research proposal.Working Papersin the Health Sciences,1(7). Creswell, J.W., 2013.Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications. Dobre, O.I., 2013. Employee motivation and organizational performance.Tabel of Contents. Dysvik, A. and Kuvaas, B., 2013. Intrinsic and extrinsic motivation as predictors of work effort: The moderating role of achievement goals.British Journal of Social Psychology,52(3), pp.412-430. Frederiksen, M.H., Knudsen, M.P. and Magnusson, M., 2014. Expectations and Collectiveness: Two Main Drivers of Employee Motivation for Engaging i Collaborative Ideation Communities. InProceedings of the 15th International Cinet Conference. Continuous Innovation Network (CINet). Gale, N.K., Heath, G., Cameron, E., Rashid, S. and Redwood, S., 2013. Using the framework method for the analysis of qualitative data in multi-disciplinary health research.BMC medical research methodology,13(1), p.117. Gerhart, B. and Fang, M., 2015. Pay, intrinsic motivation, extrinsic motivation, performance, and creativity in the workplace: Revisiting long-held beliefs.Annu. Rev. Organ. Psychol. Organ. Behav.,2(1), pp.489-521. Ghazi, S.R., Shahzada, G. and Khan, M.S., 2013. Resurrecting Herzbergs two factor theory: An implication to the university teachers.Journal of Educational and Social Research,3(2), p.445. Gillet, N., Vallerand, R.J. and Lafrenire, M.A.K., 2012. Intrinsic and extrinsic school motivation as a function of age: The mediating role of autonomy support.Social Psychology of Education,15(1), pp.77-95. Kaur, A., 2013. Maslows Need Hierarchy Theory: Applications and Criticisms.Global Journal of Management and Business Studies,3(10), pp.1061-1064. Lăzăroiu, G., 2015. Employee Motivation and Job Performance.Linguistic and Philosophical Investigations, (14), pp.97-102. Lemos, M.S. and Verssimo, L., 2014. The relationships between intrinsic motivation, extrinsic motivation, and achievement, along elementary school.Procedia-Social and Behavioral Sciences,112, pp.930-938. Lester, D., 2013. Measuring Maslow's hierarchy of needs.Psychological reports,113(1). O'Leary, Z., 2013.The essential guide to doing your research project. Sage. Rasouli, R., Mooghali, A., Mousavi, M. and Rashidi, M., 2013. Modeling the impact of HRM practices on knowledge workers job satisfaction and intention to stay: re-examining the Herzberg's two-factor theory of motivation.World of Sciences Journal,4, pp.31-41. Reiss, S., 2012. Intrinsic and extrinsic motivation.Teaching of Psychology,39(2), pp.152-156. Ritchie, J., Lewis, J., Nicholls, C.M. and Ormston, R. eds., 2013.Qualitative research practice: A guide for social science students and researchers. Sage. Sinha, K. and Trivedi, S., 2014. Employee Engagement with Special Reference to Herzberg Two Factor and LMX Theories: A Study of IT Sector.SIES Journal of Management,10, pp.22-36. Taormina, R.J. and Gao, J.H., 2013. Maslow and the motivation hierarchy: Measuring satisfaction of the needs.The American journal of psychology,126(2), pp.155-177. Thielke, S., Harniss, M., Thompson, H., Patel, S., Demiris, G. and Johnson, K., 2012. Maslows hierarchy of human needs and the adoption of health-related technologies for older adults.Ageing international,37(4), pp.470-488. Yusoff, W.F.W., Kian, T.S. and Idris, M.T.M., 2013. Herzbergs Two Factors Theory On Work Motivation: Does Its Work For Todays Environment.Global journal of commerce and Management,2(5), pp.18-22.